PRODUCT MANAGER
CREATIVE INNOVATOR
MARKETING STRATEGIST
hello
pleasure to meet you, i am kelly brown
I am a brand developer, a creative innovator, and a passionate marketing strategist whose approach is rooted in customer engagement, adoption, satisfaction, and loyalty. I thrive when tapping into my entrepreneurial spirit and intellectual curiosity to connect and collaborate with industry trailblazers.
my why
identify, surprise, & delight
I feel like it is one task to encapsulate your "what", but a whole other ballgame to share your "why."
If I could live in a branding strategy think-tank, I'd be the happiest girl in the world professionally.
I thrive on brand conceptualization, development, and strategy to hit every target. I get giddy when I am successful at surprising and delighting both my clients and their customers with ideas and solutions that they didn't even know they needed. Beyond that, exceeding expectations is cherry on top!
Beyond my career, my why lies with my family: two grown-and-flown kiddos in college at University of Utah and Montana State University, my husband, and, of course, my pups. :)
a little about my work
Professional Strengths:
- Product Management (Certified Scrum Manager)
- MS in Integrated Marketing Communications (WVU 2019)
- Managing internal and external agencies and vendors
- Analytical problem solving
- Creative storytelling leveraging the power of culture to elevate a brand
- Customer Relationship Management (CRM)
- Partner + alliance + agency development and management
- Team leader guiding individuals for development and growth
- Creating a collaborative and unified team environment
- Proficient in Adobe Suite, Microsoft, and other relevant platforms with the ability to learn and master new programs easily
Volunteer Board Executive:
PEER Kindness, Inc
Board Secretary, Chair - Governance Committee
Working in partnership with schools, youth programs, community organizations, business and community leaders, families and youth to reduce bullying.
We accomplish this mission by empowering communities and their youth to shift from a cruel culture to a kinder one through positive, encouraging, empathetic, respectful & KIND behavior towards oneself and others.
Marketing Strengths:
- Brand Strategy and Identity Development
- Naming
- Effective and Creative Design
- Value Proposition, Tagline and Positioning Statement Development
- Messaging/Voice Creation
- Crafting Effective Awareness Campaigns
- Consistency Management
- Brand Reputation Management
- Loyalty and Retention Strategy Development
- Rebranding Strategy Development
- Leveraging consumer insights data and analytics to test, learn, iterate, and launch
- Copywriting & Collateral Development
- Market Research
- Competitive Analysis,
- Product Pricing & Positioning
- Segmentation
- Research and Consumer Insights
- Integrated marketing Omnichannel mindset throughout all customer touch points
from colleagues and clients